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Research reports

Qualitative research on new alternative advertising concepts for 'Vedra'

'Vedra' Moisturizing Lotion was launched in the UK market in April 1973, with the support of a pressadvertising campaign.A new advertising campaign is now being prepared for'Vedra' and two alternative creative approaches havebeen prepared.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 13, 1975

Research reports

Qualitative research on cosmetic mouthwash advertising 'Aura'

A new cosmetic mouthwash brand- 'AURA' - is currentlybeing developed. The product formulation was underconsideration at the time of this research, but a creative strategy has been devised and a 3D secondanimatic ('Norah') produced for research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1975

Research reports

Research report on Polo advertising research

Following earlier qualitative research on Attitudestowards Mints, J.W.T has produced fournew advertising approaches as stimuli to develop anew advertising campaign for Polo. The objectives of the research reported here were toassess: 1. Current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1975

Research reports

Qualitative research on Hai Karate TV advertising

Qualitative research (4 group discussions) was undertakento examine the new Hai Karate advertising strategy withregard to the new execution 'Just a Dab' prior to proposedscreening in the Lanes TV area. About this collection: Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1975

Research reports

Qualitative research on the 'freshness sector'

The general objective of this piece of research was to obtain a consumer assessment of 4 new freshness positioning.  About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1975

Research reports

Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses

This research was designed to examine consumer reactionsto TCP First Aid Gel pack presentation and product form,in comparison with Savlon Antiseptic Cream and GermoleneAntiseptic Ointment. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 29, 1974

Research reports

Qualitative research on Belladonna

Licensing difficulties made use of the name Della Francescaimpossible, and a subsequent piece of research showed thenames Carrissimo and Belladonna were unsuitable because of theirhigh association with other products. Further research wasrequired to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 16, 1974

Research reports

Brycreem

Four possible approaches for a new press campaign forBrylcreem have been prepared. All are designed toattract men, aged 20-35 years; both users andnon-users of all hairdressings. The strategy of each campaign is to project the imageof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1974

Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974